"Give a good squeeze. Can you feel the difference?"

This 1977 article from People's archive hails Ruth's return to the "breast business." In the interview, the mother of Barbie describes why she felt moved to create a company to manufacture better prostheses for women who've had a breast removed. Source it to hear the bold salesperson's classic pitch ~ "give a good squeeze"!

Time, Inc. | © all rights reserved

The breast cancer survivor founded Nearly Me in 1976 to create products for her fellow mastectomees. Today, Ruth's former company is still at the forefront of the prosthetic breast industry.

Nearly Me | © all rights reserved