"I went to all the big names that you can think of, and they said: ‘We don’t need it. No woman has asked us for that. We don't need it at all,' and: 'They’re very happy; they buy all of our baby pants, and we have a very good sale.’ So, I went into manufacturing myself."
Marion Donovan
“The number one rule in sales is everybody wants what everybody wants and nobody wants what nobody wants.”Barbara Corcoran real estate mogul
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Marion demonstrates the proper folding technique for the "Boater's" cloth insert in this stylish promotion shot for her cutting-edge waterproof diaper cover.
Christine Donovan | metroactive |
After the Boater sold like hotcakes, companies finally took note. Marion ultimately sold her 4 diaper patents and company to the Keko Corporation for nearly a million dollars ~ good seed money for other inventions.
The Marion O'Brien Donovan Papers | Archives Center, National Museum of American History |