"When you launch something, can you learn enough about the mistakes that you made and learn enough from your users that you ultimately iterate really quickly? I call this my Mac and Madonna theory . . . Apple and Madonna. They were cool in 1983, they're still cool years later . . . People think of them as very innovative and very inventive. How do they do it? They don't do it being perfect every single time . . . There's lots of mess-ups along the way. Apple had the Newton, Madonna had The Sex Book."